2018 BIZ: IMA: Creators: you are creating your brand; whether you attend to that is up to you

Creators: you are creating your brand; whether you attend to that is up to youPart of successful selling is creating and maintaining a brand valued by potential customers.  Content creators in virtual worlds may want to pay more attention to the brand they are creating, especially if they are interested in expanding their market.A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.  Brands are used in business, marketing, and advertising.  WikipedeiaWhat brands can do for sellers Increase attention to what you offer.Build your reputation for quality and service.Help you promote and provide after-market service.Did the closure of Zangrid result in loss of items bought on Kitely Market?Provide product differentiation (eg, after-market service).Build a continuing connection with customers.Justify (and get) a higher price for your products.Deprecate the value of unauthorized copies.********************************************More after the break*************************************************Metaverse events, recent and upcomingIMA Social Web and Virtual World Events, Music, and Meeting CalendarHYPERGRID EVENTSEvents on the Hypergrid: HYPEventsOpenSimWorld EventsEntertainment on the HypergridOpensim AAM Virtual PerformersPromotion for virtual worlds and everything in ’emSelby’s daily events and news collection:  Virtual worlds are real Selby’s YouTube Channel-Search this blog with the search bar, upper left.OSCC 2017 PresentationsMal Burns: Inworld ReviewHypergrid Writer’s CommunityMetaverse Jobs; Job ListingsIMA projects3D web-worlds of the browser (G+ community) Virtual Outworlding news collection Destination guide: OpenSimWorldHyperica, Directory of Opensimulator hypergrid destinationsWELCOME TO SEANCHAI LIBRARIESHypergrid DestinationsHypergrid-related articles in this blog**************************************************************************************************The value of brandingThe value of branding for both the buyer and the seller8 Tips to Brand Yourself Online to Attract More CustomersIf people know your brand, they are more likely to notice your product.If people like your brand, they are more likely to buy your product.Why would people prefer to deal with creator brands they know?Creators in virtual worlds have no obligation to provide after-market service.  Branded creators usually want to treat their customer well.That is part of the brand.  But they have to find you to offer after-market service.Email is a grid-independent way to contact you. Or for you to contact them.   You can contact them in Kitely Market.Kitely Market offers features for product updates and grid-closureHow do I create a brand?Anything you do in public creates you brand.  Your name is your brand.  You can also brand your products.Knowing that you are creating your brand is the commercial side of mindfulness.How to develop a brandBranding yourself     Trademark Trademark registrationYou can also brand with a Digital watermarkA good brand usually has a visual and verbal component:Like the Nike SwooshVisual so it is instantly recognized, even if the verbal system is busy talking. Verbal so people can tell others about it, or search for it on a web market.How do I add value to my brand?A valuable brand is a matter of reputation.Nobody gives it to you.  You earn it. Quality and quantityQuality does not necessarily mean “the best.”It may mean just what the buyer wants at a very reasonable price.It always means reliability–the product delivered meets expectations.-A brand can simply be you name.  The most effective brands usually have a visual and verbal component:Like the Nike SwooshVisual so it is instantly recognized, even if the verbal system is busy talking. Verbal so people can tell others about it, or search for it on a web market.How does a brand deprecate the value of unauthorized copies?You can stop unauthorized use of your brand in online sites such as Kitely Market.People may recognize unauthorized copies of your work:Especially if you design your brand into your products andLimit your sales to online markets and shops you brand and manage.You have an easy route to DCMA if the copy includes your brand.Removing your brand could take significant effort and skill.Maybe enough to discourage the copiers.Having a recognized brand helps expand your marketPeople noticed that benefit when they expanded into OpenSim.Potential customers recognized the brand and were pre-sold.Where could you expand to? Drag and Drop building in Cybalounge: TutorialWhat DragNDrop for web-worlds means for inventoriesDrag and Drop avatars in Cybalounge*********************************************************LicenseOriginal text in this blog is CC By: unless specified public domainUse as you please with attribution: link to the original.All images without attribution in this blog are CC0: public domain.*********************************If you are interested in web-worlds…Drop by my web office.My office times:  Weekdays: 12: -12:30 Central time  (US) Maybe weekends, too.  Other times by appointment. My web office: Cybalounge.Don’t register — enter as guest.  If you don’t see me:Check the bulletin board near the chairs–I may be in another roomClick the pointed push-pin (bottom line) to go to another room. We can also visit WebWorldz, a professionally-built world. Thinkerer Melville in Second Life, Selby Evans in KitelyA web page you can walk intoTry a browser-based virtual worldCybalounge is ready for virtual worlders to use: Tutorials and suggestionsWeb-worlds are small and run in a browser with nothing else installed.Full virtual worlds are big and need extra software installed. Entertainment in virtual worldsMal Burns: Inworld ReviewEntertainment on the HypergridOpensim AAM Virtual PerformersHYPERGRID EVENTSThe web show: a magazine from the virtual worldsOpenSimWorkingRadioStreams (OSWRS). Invited article by shawnkmaloneyAviation radio: Music to fly by. And to promote your aviation event.Radio for your place – Radio for the metaverse. Anyone for podcasts?Videos from virtual worldsSelby’s YouTube ChannelFree video resources for virtual worlds: Screen capture beyond FRAPSSimple video editing with Shotcut, for virtual worldersConvienient video capture in Windows 10–any windowArticles about videos from virtual worldsNews and NotesCommunities in the virtual worldsArcadia Asylum All Around   G+ community: Hypergrid SafariOpensimworld. Destination guide for the Hypergrid   Best metaverse communitiesCommunities virtual worlds G+Radio in the virtual worldsOpenSimWorkingRadioStreams (OSWRS). Invited article by shawnkmaloneyAviation radio: Music to fly by. And to promote your aviation event.Radio for your place – Radio for the metaverse. Anyone for podcasts?Metaverse beginner helpOpenSim free resources–legalIMA best practices   How to Enter Kitely Virtual WorldsMetaverse 101 Info + Tutorials for getting started in OpensimFr43k Paine/Dealing With GriefersA Dimension BeyondVirtual Outworlding Table of Contents. SummaryNewcomer help in virtual worlds   Virtual worlds are about people. Communities, communication, shared goalsTime conversion: put time/zone into Google search to get your time Articles in this blogAbout educationAbout artDinosaurSailing in virtual worldsAbout VideosSights of the virtual worldsPeople of the virtual worldsAbout businessOutworldz One-Click Hypergrid (Install your own HG)-What is “Virtual Outworlding” and how can you use it? KeywordsI publish 5 or 6 days a week, skipping 1 or 2 days in midweekFor more, follow Selby Evans in Google+What do we do in Virtual Worlds? Google search this blog: Search bar, upper left (in Chrome)

Click here to read the complete story